Reliance Communications will launch India's first cell novel - Deaf Heaven. The novel, written by Pinki Virani, will be condensed into a pack of 90 SMSes. Reliance will make this novel available through a SMS subscription pack. Those subscribing to the special pack of "Deaf Heaven" will receive the entire novel through a series of SMSes spread over a period of 30 days. Everyday, the subscriber will get to read the novel through three SMSes. Reliance plans to make this special pack available by early August.
This is a part of Reliance's strategy to drive its VAS leadership through innovations. As a part of this plank, the company said it is also in talks to offer F1 Racing live on R-World.
Reliance also plans to convert "Deaf Heaven" into an Adult audio mobile book. The Audio book will be available on a Multimodal number. The company is currently working with the author to develop prompts for the Audio novel.
Reliance will offer Deaf Heaven cell novel through an innovative SMS pack priced at Rs. 30. The Adult audio mobile book will also be offered at a subscription price, the company said.
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